Thursday, April 1, 2010

Good Reads

Guru-ism And The Decline Of Coaching by Steve Myrland

and to add, a great interview with Steve by Vern Gambetta done a while back.



jleeger said...

I love Myrland's philosophy. he mentions - the biggest money-maker is talking about coaching, not coaching itself.

How can we turn this around? Our culture values money-as-success.

Until we make real coaching valuable, more and more (morons) will choose the route of the Guru...

How do we make real coaching profitable?

Aaron Schwenzfeier said...

Great point, great question.